Portfolio Overlap Analysis
Reconnaissance can conduct efficient assessments of your and your competitors’ patent, design, and trademark portfolios. Our experts work diligently to find out if there is any overlap between your and your competitors’ portfolios. In the case of any such overlaps, our team also guides you through further litigation practices or partnership ventures.
What We Do
The portfolio overlap analysis involves the appraisal of the client alongside a competitor’s IP portfolio or part thereof, like patent portfolio, design portfolio, etc. This appraisal is done to uncover any similarities between the two sets of portfolios.
Any perceived similarity is an opportunity for three courses of action:
First – enforcing one’s IP by litigating against the other party in different jurisdictions.
Second – when synergies are found between the overlapping IP, it may be wise to sidestep litigation through acquisition or licensing or cross-licensing. This helps prevent reinventing the wheel. But, when it comes to trademarks, it could be beneficial to do a rebranding exercise before a product/ service is launched into the market than incurring the excessive costs of litigation and damages, along with the recall of the goods.
Third – forming a joint research venture and partnering up. This opportunity also involves figuring out ways to design around similar aspects of the technologies.